Studio Paperform was commission by TAC Victoria (Transport Accident Commission) for their ‘How safe is your first car’ campaign.
Brief: Design and create a postcard sized model car that can pop out and fold together together without glue or adhesives.
Story: Because TAC Victoria wanted to create an engaging and youth focussed campaign, Studio Paperform was approached to engineer a fun and playful paper model. The folding toy cars were printed and die-cut at standard postcard size that were then distributed to cafés/bars across the state.
See Behind the Scenes: View here
